Because of the rising influence of social media, business firms incorporate widely used social media platforms for strategic marketing. Social media is a productive medium where your brand can take the spotlight in the literary landscape, which, of course, can only work effectively with the right approach and help.
Here are some tips for promoting your book on social media:
1. Content marketing
Content marketing can be achieved through your own website or on any social media platform. Creating a page and interacting with your audience might be effective, but it will not be enough. Content will not serve its purpose unless it drives people to read your book.
Intimate connections with your readers are developed when they’re made aware of what your brand is about and if it matches their preference. Make it concise and catchy—something that would establish a signature impression of your book as a literary work and stir up the users’ interest.
As exhibited by Lenovo, they built a digital content hub that contained articles that emphasized their brand. This was visited by over 170,000 new web users, which landed them $300 million on sales alone.
2. Social media contests
If your social media account or page is a few days old, inviting people to like or follow your page might be tough. Some may tend to ignore your request unless you start a buzz and drive them to do it—this is when Facebook, Instagram, or Twitter contest comes in.
How about you give out a signed copy of your book? Offer a free chapter or freebies in exchange for the users’ comments and have them share and tag some of their friends to make them do the same thing. This strategy works very well given how the online folks take this as an effortless contest to win, and who doesn’t love anything free for just a few clicks?
State Bicycle Company made this strategy effective when they multiplied their 4,500 followers to 480,000 through their Facebook Fridays—a contest encouraging users to post their bicycle photos online. Today, the bicycle company’s website traffic earned from Facebook is at 12% compared to other platforms. This also attributed to their annual sales that increased to $500,000.
3. Expand your demographic reach to several platforms
Social media doesn’t comprise of Facebook alone, it embraces a huge number of multimedia platforms. But you can narrow it down to the widely used platforms. Apart from Facebook, there is Instagram, Twitter, YouTube, and/or Tumblr.
Some online folks prefer to use the other platform over the other, so make sure your interaction is consistent in your preferred social media sites.
A recent social media statistic ranks Facebook as the commonly used online platform, garnering over 2.2 billion active monthly users. YouTube garnered 1.5 billion active monthly users, Instagram with 800 million monthly users, and Twitter over 330 monthly active users.
4. Show off photo proofs
Credibility is important, and you just don’t want to gather likes alone but also live up to what your marketing endeavor has envisioned.
Your efficiency as an author can be visually demonstrated to your audience through posting pictures of different people acknowledging your book. This redefines the impression of your book to a whole new level of leisure reading and introduces them to the idea of how book-worthy your work is once photo proofs circulate online.
5. Make it captivating
May it be visual or through worth-reading book reviews or articles, no one wants to randomly like a page that doesn’t match the user’s interest. Find the common denominator between your book and your audience.
You may post about anything stimulating about your book that would fit the current trend. This engages interaction with the online community. Be responsive and maintain your brand appeal.
6. Hashtags are forever
If you’re not aware, putting # before a word holds a strong power in social media. It builds up brand recognition and a collection of similar posts every time your audience clicks on it.
It gives them a glimpse of your book’s current social media status and the number of people online who have acknowledged your work.
This was made possible when Disney proposed the idea of donating $5 to Make a Wish Foundation for every Mickey Mouse photo posted with the hashtag #ShareYourEars on all social media platforms. This campaign eventually created a huge buzz on the Internet and resulted in them over $2 million in donations.
If you’re curious more about how hashtags work, All Hashtag and Ritetag will be a great hashtag companion in generating top hashtag suggestions to activate your online engagement and social media advertising.
7. Make use of online influencers
Online influencers are personalities who have established a name in the online community and are acknowledged by over a thousand or millions of people online. You can do a partnership with these influencers to endorse your book and get them to purchase your book.
Start your list of influencers through Klear or Followerwonk. There you can find influencers that are in line with your field of interest or brand. The mentioned websites will make it easy for you to find influencers that can further promote your book in any social media category.
8. Find your target market
This is basic and one of the most significant aspects that must be taken into consideration. Your target market may vary depending on the category of your book.
If you’re writing a children’s book, this makes children your target market. Identifying your target market will narrow down your choice of social media sites. Also, choose the site where your targeted prospects will mostly spend time in.
9. Build your own website
Websites give the impression that you are a credible writer. Credibility and relevance are something you want to earn from your audience, and you can achieve it through investing in a website. Apart from the social media sites, websites are accessible regardless if users are not signed up to any social media accounts, making it reachable to another set of audiences.
Your website will feature anything about your book or anything that would catch your target market’s attention.